Empower2Free is a social enterprise that prepares the next generation for the real world by educating them with life skills, like money management.
A 1.5 minute videos was produced to promote the new e-learning platform, showing its benefits and convenience. This was done remotely with almost no budget, entirely only using voice-over, video screenshots and royalty stock footages.
There was also absence of branding on their YouTube Channel. With reference to the existing brand book, eye-catching banner, thumbnails, and intro and outro were designed to convey a consistent brand image. The titles and descriptions were also search engine optimised to improve search impressions.
