As the Vice President of Public Relations at Bedok Toastmasters Club, I was committed to amplifying our club’s visibility within the local community and effectively communicating its unique value. I led strategic initiatives to enhance our online presence, ensuring that our message reached and resonated with a wider audience.
In this role, I focused on raising awareness of our club’s mission and impact. I meticulously curated and updated web and social media content to align with Toastmasters’ brand identity, ensuring a consistent and engaging online experience.
Leveraging my expertise in SEO, I significantly improved the discoverability of Bedok Toastmasters Club, attracting individuals eager to enhance their communication and leadership skills.
The Result
The club saw a substantial increase in growth, with membership rising from just 2 new members in the 2022/23 term to 11 new members in 2023/24. Additionally, we consistently welcomed new guests at every meeting.
