My travel page “The Wandering Wasp was approached by Taiwan Tourism Bureau Singapore to create travel content about riding around Taiwan. However, the pandemic has disrupted the plan. Instead, I created a series of informative videos and blogs to pique audiences interest in exploring Taiwan. To make the campaign more efficient and effective, I repurpose the content for different formats and platforms – videos on Youtube and Facebook, blog for The Wandering Wasp Website. Using keyword planning tools, I lined out my blog content and optimised the video descriptions and titles for search ranking.
The result
The Wandering Wasp blog ranked an average of 12th for the keyword “Taiwan Scooter Rental” with a click through rate of 7%. The 4 video produced for this series has gathered 50,000 organic views on Facebook and Youtube.
